What if Your Operation Deserved a Champion?

It's a fair question. 

The livestock industry is full of talented photographers, graphic designers, and social media managers. So why choose me?

The answer isn't because I have the fanciest camera or because I know how to make a pretty graphic.

It's because I understand this industry from the inside out.

I was raised on a commercial cow/calf operation in Kentucky. When I was four years old my parents decided it was time for my older brother and me to start showing sheep. That trip to the sale barn started a lifelong journey in the livestock industry.

Over the years our interests evolved. My younger brother fell in love with showing cattle, and our family transitioned into Herefords. By then I was old enough to help with whatever needed done. I showed cattle a little myself—and still do occasionally—but I was usually the one behind the scenes asking, "What can I do to help?"

Looking back, that question has shaped my entire adult life. 

After earning a degree in Interior Design from Murray State University, I went to work as a kitchen designer while also designing websites and graphics for a local distributor. That career taught me how to build brands, create visual identities, and solve problems creatively.

Then life brought me back to agriculture. 

Before my husband and I were married, his uncle asked me to build a website for their cattle operation. Once we were married, I eased into the family business carefully, never wanting to step on anyone's toes. As our operation naturally evolved, so did my role.

Today I lead all of our marketing.

Photography. Videography. Website management. Social media. Branding. Graphic design.

When the photographers we had hired over the years slowly retired, I picked up the camera myself.

I fell in love with it.

The picture pen has become one of my favorite places to be.

Each year I photograph and video anywhere from 30 to 40 sale cattle for our own operation alone. Beyond that, I work with multiple operations across several states, photographing cattle, sheep, and hogs while managing their marketing efforts from start to finish.

Our family sells cattle in seven consignment sales each year. I also manage marketing for Diamond G Farm, where I oversee photography, videography, social media, and branding for both their cattle and hog operations.

Some clients travel to me. Others have me travel to them.

Every operation is different.

And that's exactly how I believe marketing should be.

Marketing Isn't One Size Fits All

One of the biggest mistakes I see in livestock marketing is trying to make every operation look the same.

The truth is, most of us aren't "household names".

Most breeders aren't nationally recognized operations that have spent generations building a brand - before social media ever existed. Those operations deserve every bit of their success.

But there are thousands of breeders quietly doing everything right who simply haven't been seen yet.

Those are my people.

I'm here for the underdogs.

The families rebuilding long-standing operations.

The young breeders trying to establish a name.

The operations that simply love raising good livestock and want an opportunity to be recognized.

Every farm has a story.

My job isn't to rewrite that story.

It's to help people see it.

That's why Cottage Hill Farm has a completely different look and feel than Diamond G Farm.

Cottage Hill carries over a century of history, so our branding stays timeless, clean, and sophisticated. Every once in a while, when we have an exceptional sale animal, we'll add a little edge with contemporary graphics, exciting videos, and energetic music to build anticipation.

Diamond G is different.

They're bold. Fresh. Young. Their lime green branding reflects that excitement, especially in the club pig industry. Even then, when we're marketing breeding cattle instead of show pigs, we intentionally shift the tone because the audience is different.

Branding isn't about making every operation fit inside the same box.

It's about helping each operation become recognizable for who they already are.

Strategy Matters

Good marketing isn't just posting pictures on Facebook.

It's understanding how people buy.

When I market a standout animal, I don't try to tell the entire story in one post. I introduce that animal strategically, allowing buyers to become familiar with it over time.

The first post grabs attention.

The next posts become reminders.

Instead of constantly trying to expose buyers to something new, I'm helping them remember what already caught their eye.

That strategy has worked.

Since taking over our own social media, we've grown our reach from just a few hundred views to well over 6,000 on many posts while increasing buyer interest, demand, and sale prices.

At Diamond G Farm this year, we photographed more sale pigs than ever before, created teaser videos, produced more consistent content, and built excitement leading into their sale.

After their incredible recent success in the show ring—winning Grand and Reserve at the largest county fairs in the state—we celebrated that accomplishment online.

That single congratulatory post reached over 15,000 people within the first 24 hours, and is closing in on 19,000 to date.

Even more meaningful than the numbers were the conversations that followed.

People expressed interest in next year's sale because they'd been following their journey.

That's what good marketing does.

It doesn't replace quality livestock.

It amplifies it.

Quality and marketing have to work together.

Why I Do This

So. What makes me different from other livestock marketers?

It isn't my camera.

It isn't my design degree.

It isn't my social media strategy.

It's that I genuinely care.

I care about the breeders.

I care about the kids.

I care about the livestock.

I care about the future of this industry.

Jealousy and greed have become far too common, and I want to be part of something different. I want to be a part of building, not destroying.

I have seven nieces and nephews.

My favorite place to be isn't necessarily in the winner's circle.

It's standing behind the gate before they walk into the ring.

Helping calm their nerves.

Giving a fist bump.

Telling them, "You've got this."

Then being the loudest person cheering when they succeed and the first one there with a hug when they walk out - no matter the outcome.

That's who I am.

And that's who I am for my clients.

I'm their supporter.

I’m their champion moving behind the scenes. 

I don't simply want beautiful photos.

I want their operation to succeed.

I want buyers to notice them.

I want families to build something they're proud of.

My design background equipped me for the technical details.

Growing up in this wonderful industry equipped me for this job.

The camera, the graphics, the website, and the social media are simply the tools.

Helping tell your story is the calling.

If you're looking for someone who will care about your operation as much as you do, I'd be honored to help tell your story.

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